by Neil Healy
An explainer video does just that: it illustrates through either live action or animation what something does or how it works. A whiteboard explainer video uses hand-drawn animation to complete this task. It is an effective and relatively inexpensive method but yields strong results.
If you’re interested in a Whiteboard Explainer Video, here are some steps to take:
A professional videographer or production house is highly recommended. Unless you're publishing a viral video, many of which are catchy but of poor quality, your best bet is to produce a professional video; this does not have to be expensive! Interview several local video production companies, choose one you can afford and one that you feel you can closely work with.
A Voiceover is crucial in Whiteboard Explainers. Find someone who you think can paint the right, upbeat, intelligent mood, a voice that leaves a positive feeling and an appropriate sense of urgency.
Considering launching a Whiteboard Explainer Video Series? The best way to save money over the long run is to create a series of short videos that can be published on your site following a schedule of your choice. Viewers get tired of the same content so rotate you videos for a more interesting viewing experience. Also, your production company should give you a better price on a series of videos than on only one.
"OVERNIGHT EDIT helps us create videos that document the Second Level Roadway project at LAX which we designed and on which we were Executive Architects. Their videos showed the scope of the work and all the factors that went into the creation of this memorable project."
Gin D. Wong, Architect - Founder and President of Gin Wong Associates
Los Angeles, California